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How AI Referral Traffic Works in 2026

A simple explanation of AI referral traffic, what to measure, and why more websites now see visits coming from AI assistants.

AI assistants are becoming a real discovery channel. For publishers and software websites, that means new traffic patterns, new attribution questions, and new content opportunities.

In this sample article, you could explain how to recognize AI-driven sessions in analytics, how to compare them with search traffic, and which landing pages deserve more attention.

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